Pluie is the world’s first and only self-sanitizing diaper changing table for public restrooms. This innovative new product is truly groundbreaking, but introducing an entirely new product category has big challenges. Pluie approached Orange Media Group looking for assistance in digital marketing tactics to build awareness. Taking a multi-channel approach, Orange Media Group utilized conquest email marketing, social media advertising, retargeting and Google Search techniques, as outlined below. These digital campaigns resulted in a 208% increase in overall Pluie website visitors.
Pluie’s success has taken off with diaper changing tables being installed in locations such as Guaranteed Rate Field (Home of the Chicago White Sox), LEGOLAND & Peppa the Pig Theme Park. Pluie has been featured on ABC’s Shark Tank, Good Morning America and was named a TIME Best Invention of 2021.
Hyper-Targeted Conquest Email
Video Carousel Ad Example
Static Ad Example
Once the retargeting ad was clicked, the consumer would be directed to this specific landing page, capturing their information and presenting them with the BOGO offer code.