Indianapolis, IN (June 7, 2023) – The 2023 Vega Digital Awards has concluded its first competitive season of the year and has since announced its list of official winners, honoring digital media excellence the world throughout. Over 1200 submissions were submitted from 22 countries into the multitude of categories available in the competition, demonstrating the awards’ influence gained from honoring excellence through the years.
This year, Orange Media Group achieved the Gold award for their submitted work in the Video / Online Video (Single) – Food & Beverage Category, created for Greenleaf Juicing Company.
Greenleaf Juice is committed to using the highest quality, raw ingredients from organic farms. With storefronts in both the Portland, Oregon and Indianapolis, Indiana areas, people are lining up to get unique, delicious, and nutritious recipes. Today, Greenleaf continues to make it easier for thousands of busy people to get fresh and organic foods, while leading a movement to make the industry more transparent, sustainable, and real.
Greenleaf came to Orange Media Group needing assistance with branding and video production. Our team likes to call this submission a “dramatized kitchen behinds the scenes” video project. With countless cucumber flips and even more laughs, we believe the video looks as amazing as the product tastes! Click here to watch.
Additionally, Orange Media Group was achieved the Silver award for their submitted work in the Digital Marketing (Campaign) – New Category, created for Pluie.
Pluie is the world’s first and only self-sanitizing diaper changing table for public restrooms. Pluie approached Orange Media Group looking for assistance in digital marketing tactics to build awareness. Taking a multi-channel approach, Orange Media Group utilized conquest email marketing, social media advertising, retargeting and Google Search techniques. These digital campaigns resulted in a 208% increase in overall Pluie website visitors.
Pluie’s success has taken off with diaper changing tables being installed in locations such as Guaranteed Rate Field (Home of the Chicago White Sox), LEGOLAND & Peppa the Pig Theme Park. Pluie has been featured on ABC’s Shark Tank, Good Morning America and was named a TIME Best Invention of 2021.
“We are honored to receive the Vega Awards for these projects that Orange Media Group has worked tirelessly on. The time and effort I witness our team giving to our clients is remarkable, and we are grateful the Vega Awards Team recognizes that as well,” says Orange Media Group President, Laura Fleischer.
The Vega Digital Awards is organized and hosted by the International Awards Associate in order to honor digital content creators, who pioneer new horizons in an ever-changing landscape. “The industry has undergone rapid changes over the years and it brings us joy to see people thriving in spite of it, as evidenced by the entries we had received,” Thomas Brandt, IAA’s spokesperson said. “Congratulations to the winners and thank you for pushing the boundaries of possibilities with your works.”
IAA helps ensure impartiality by incorporating a jury system. The jury was made up of industry professionals whose works demonstrate excellence. Combined with a set of strict assessment criteria, the competition was able to ensure victory went to those who were deserving.
Grand Jury Panel
Numerous professionals were onboarded as jurors to judge the submitted entries this season. These individuals are respectable industry leaders within their own disciplines and belong to leading digital enterprises, such as Managing Partner at Driving Growth – Robert Mitchell, Associate Creative Director of ANOMALY – Joaquin Lynch Garay, Chief Creative Officer / Founder of Birger Linke Design – Birger Linke, Founder of AdvAge Advertising & NFT Cube Agency – Maria Afroditi Patsi, Creative at Mother New York – Kushal Birari, CEO of design with FRANK – Chloe Fan, Creative at Snap Inc. – Yeon Sang Yoon, Chairman at Asia MarTech Society – Ken Ip, Creative Producer at Mondlicht Studios – Zhanna, Chief Experience Officer at Key Medium – Ali Jaffar, and many more.
Each entry was examined using relevant industry standards to ensure they were up to standards. On top of that, the competition exercised blind judging, where jurors looked at each entry in a vacuum and made a value judgment entirely on its own merits.
Participation of International Brands
The Vega Digital Awards continue to gain traction with each passing year, leading to known entities populating its list of entrants. Direct submissions from companies such as Rodeo FX, Player One Trailers, Gravity Global, Crystal Dynamics, Infernozilla, Holition Ltd, Pico Art International Pte Ltd, We Are Social, C-4 Analytics LLC, AARP, Pan Am Museum Foundation, BORN Group, Forum One, Groove Jones, Alkemy X, and State Farm Insurance Company can be seen.
There were also submissions made by entrants who produced works for famous companies, such as Cartier, ESPN, Tencent Mobile (Level Infinite), Sony LIV, VOID Interactive, JM Lexus, Target, Lenzing Group, Yahoo TV, Hulu, Electronic Arts Inc., EA Sports FIFA, Henkel, Discovery Channel, Grammarly, The Mecum Auction Company, HP Inc., and Acer.
“It’s evident to us that this season’s winners will be defining and reshaping the industry going forward,” Thomas remarked. “It is our privilege to honor these individuals who are expanding digital horizons every single day. As they continue to push the limits on what’s possible, we acknowledge and honor these leaders of the digital age.”
Recent Comments