July 7, 2025
FOR IMMEDIATE RELEASE
ORANGE MEDIA GROUP PARTNERS WITH TEALIUM TO REVOLUTIONIZE AUTOMOTIVE CUSTOMER DATA FOR DEALERSHIPS
[Schaumburg, Illinois] – Orange Media Group (OMG), a leading innovator in automotive retail marketing solutions, today announced a strategic partnership with Tealium, the leader in customer data orchestration. This collaboration positions Orange Media Group as Tealium’s preferred Tier 3 Automotive Customer Data Platform (CDP) partner, aimed at democratizing advanced data capabilities for smaller dealer groups and enhancing customer engagement across the automotive industry.
The partnership addresses a critical need in the automotive retail landscape: providing sophisticated, enterprise-level CDP solutions that were traditionally out of reach for smaller organizations due to cost and complexity. Orange Media Group’s dedicated team will now leverage Tealium’s robust platform to offer a comprehensive suite of services, including:
- Custom CDP Build: Tailored development of a CDP infrastructure to meet the unique needs of each dealer group.
- Data Cleansing: Ensuring the accuracy and integrity of customer data for effective segmentation and activation.
- Tech Stack Coordination: Seamless integration of the CDP with existing marketing technologies.
- Use-Case and Audience Creation: Developing actionable strategies and highly targeted audience segments.
- Marketing Automation: Implementing automated campaigns for personalized customer journeys.
- Digital Advertising Tied to the CDP: Optimizing ad spend and targeting based on real-time customer insights.
What truly sets Orange Media Group apart is its 30+ years of deep experience in automotive retail. This extensive background means OMG isn’t just digital and CDP experts; they possess an unparalleled understanding of the automotive retail environment. This plays a huge role in developing use-cases directly relevant to dealerships’ bottom lines, ensuring every strategy is designed with real-world automotive challenges and opportunities in mind.
This partnership is built on a foundation of proven success. Orange Media Group has already demonstrated its expertise in building highly effective CDPs, most notably with Rohrman Automotive Group.
“Orange Media Group’s understanding of automotive retail marketing, combined with their technical CDP work has transformed how the Rohrman Automotive Group connects with customers,” said Jeremy Nowling, Sales, Digital Retailing & Implementation Director for Rohrman Automotive Group.
“This collaboration will significantly reduce the traditional barrier to entry for smaller dealer groups, enabling them to harness the power of a centralized customer data platform to drive more personalized marketing efforts, improve customer experiences, and ultimately, increase sales,” says Laura Fleischer, President of Orange Media Group.
For additional information, please contact Laura Fleischer: laura@omgorange.com.
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