Customer Data Platform
Building a Customer Data Platform (CDP) isn’t just about technology—it’s about execution. For automotive retailers, unifying data across the DMS, CRM, website, and ad platforms requires deep expertise, strategic planning, and cross-vendor coordination. With Orange Media Group’s consulting, we can help you harness the power of a Tealium CDP to deliver hyper-targeted marketing, personalize the path to purchase, and boost retention through data-driven outreach.
Discovery
We lead a full audit of your dealership’s marketing ecosystem — evaluating your DMS, CRM, website traffic, and your current tech stack. Together, we define business goals, identify data gaps, and prioritize use cases that will deliver a solid foundation for your CDP investment.
Implementation
Our team of data specialists leads the full CDP setup process, leveraging Tealium’s expert technical capabilities. This includes data hygiene, identity resolution, iFrame installation, GA4 event tracking, and vendor coordination. We ensure every system and partner is aligned to deliver a scalable foundation for activation.
Activation
Orange Media Group builds your first audience segments and connects them to paid media channels—Email, SMS, Meta, Google, and Connected TV—then launches personalized, automated campaigns across for real-time consumer engagement.
Evaluation
We provide ongoing consulting and support by continuously monitoring campaign performance, optimizing audiences and automation based on real-time data. We refine and re-deploy enhanced campaigns to drive stronger ROI—ensuring the right message reaches the right customer at the right time.
Our process
- Reach out to us through the website contact form and we will be in touch with you ASAP!
- Dedicated OMG Account Executive will ensure your success every step of the way whether we work with you on a project or ongoing basis
- We will discuss your current goals and will consult with you to develop a data-driven strategy to propel your business forward
- Campaigns are launched
- Watch your online traffic grow from your personalized dashboard
- Analyze results, make strategic adjustments, launch next campaign
Stay connected
People are talking
Invest confidently knowing that your satisfaction is just as important to our team as it is to you. Don’t just take our word for it. Read what our clients have to say about working with Orange Media Group.
“I have been working with Laura at Orange Media for quite some time now. While it is important that they understand my business, I know that Laura truly cares about my business and success. I will get calls from advertisers, turn them over to Laura and she will break it down for me so that I see the pros and cons of spending dollars with them. If you are looking for someone that is dedicated to you and your success, then I would strongly recommend you give Orange Media Group a call.”
“I would like to take a minute to give the proper accolades to the OMG group. Russell and the rest of the OMG team have been a great asset to our family of dealerships since early 2020, they are always reconfiguring data to make sure our spend is making the most of our dollar. Russell is also a great advocate for us in dealing and negotiating.”
Ready to get started?
