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Consumer behavior is changing and consumption of information is evolving. This means that your marketing plan should be evolving too. Consumers are more likely to shop with brands that they are familiar with and companies that they have a strong relationship with. With a base that has reached over a billion collective users, social media platforms have become proliferating avenues for direct customer interaction.
Social media advertising is one of the most cost effective mediums and the exposure speaks for itself. Not just social advertising, but paying attention to social reputation is important as well, especially since 88% of customers trust online reviews just as much as they would trust a personal recommendation.