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Yes, it is true, most customers dislike display ads. The average CTR for a display ad is .06% and over 200 million people downloaded an ad blocker last year.* However, display spending is expected to grow by 15% by 2017. Here are a few reasons:
Brand Awareness: With hundreds of thousands of websites at your disposal, the targeting and exposure opportunities are almost endless!
Variable Targeting Methods: Choose website, behavioral, contextual, and/or search to serve ads that are tailored to your customers browsing behavior.
Our inclusive trading platform allows us to granularly target and retarget shoppers based on any criteria. Whether you are looking for new customers or attempting to retain current ones, we serve your display ads to relevant audience to build awareness of your brand and get customers to your website.