Through strategic planning and research, our media planners work with clients to determine their target audience. We are then able to determine which media these potential customers see, read, hear or engage with the most. Orange Media Group will plan a media campaign to reach the intended audience, while maximizing our client’s return on investment.
During the buying stage, Orange Media Group negotiates the best possible rates with media outlets such as television and radio stations, newspapers and websites for space or airtime. We are always looking for new ways to reduce costs further and increase the effectiveness of advertising - to grow awareness, pique interest, and create desire followed by action.