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Interacting with customers through email is a great way to generate a direct response. Sending periodic offers through an e-blast or a monthly newsletter will keep customers informed and interested. Email marketing campaigns, just like any other digital campaign, are measurable. We can see how many recipients reacted to your campaign by analyzing open and click-through rates and customer browsing behavior on your website. Plus, it keeps your brand top of mind with customers making their way through the purchase funnel. 54% of all emails are opened on mobile.